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Monday, 15 April 2024

Should I Get My Alloy Wheels Refurbished? Top Reasons Revealed

Enhance your vehicle's look, performance, and value with alloy wheel refurbishment. Learn the benefits, process, and cost savings. Improve safety and resale value.

Before and after diamond cut alloy wheel

Understanding the Advantages of Alloy Wheel Refurbishment

Ever wondered why alloy wheel refurbishment is gaining popularity among car enthusiasts and environmentalists alike? The answer lies in its wide-ranging benefits. Here are some of the reasons why alloy wheel refurbishment is an investment worth considering:

  • Boosts your vehicle’s aesthetics
  • Enhances safety and performance
  • Extends the lifespan of your wheels
  • Saves you money compared to buying new wheels
  • Reduces environmental impact by recycling and reusing existing wheels
    Not only does it extend the lifespan of your wheels, but it also contributes to CO2 savings by reducing the demand for new products and consumption of raw materials. Besides, when performed correctly, refurbished alloy wheels can match the quality and durability of new original wheels, giving you the best of both worlds - the charm of new wheels and the cost-effectiveness of refurbishment.

A Makeover for Your Wheels

Alloy wheel being powder coated at rolling rims

Alloy wheel refurbishment opens up a world of possibilities for personalizing your vehicle. Whether you desire a sophisticated silver finish or a vibrant red hue, refurbishment offers an array of color options to suit your style. And it’s not just about colors. Opt for gloss, matte, or textured finishes, thanks to the versatility of powder coating.

These aesthetic changes are more than just superficial. A vibrant, well-maintained set of alloy wheels can enhance the overall appeal of your car, making it stand out in the marketplace when up for sale. What’s more, a fresh coat of paint can restore damaged or scratched wheels, thus boosting the resale value of your vehicle at used car dealerships.

Enhancing Wheel Performance

Refurbishing alloy wheels does more than just revamp your vehicle’s appearance; it significantly improves its performance too. When you opt for alloy wheel refurbishment, you’re investing in better vehicle handling due to the lighter weight of the alloys, enhancing traction, and braking.

Moreover, the refurbishment process, especially the introduction of powder coating, grants alloy wheels increased resistance to wear. This leads to extended wheel life through superior heat conduction and dissipation. Thus, a well-executed refurbishment process maintains the wheel’s integrity, essential for the performance and safety of your car, ensuring a dependable driving experience.

Saving Money in the Long Run

While alloy wheel refurbishment requires an upfront investment, it is a more cost-effective approach than purchasing brand new wheels. The refurbishment process can delay the corrosion process, thereby extending the durability and integrity of the alloy wheels.

By maintaining the value of your vehicle, refurbishment ensures it remains appealing in the market, potentially saving car owners charges for wheel damage at the end of a car lease. In addition, wheel repairs are often significantly cheaper than purchasing new ones, providing economic savings for customers.

When to Consider Alloy Wheel Repair

Damaged silver alloy wheel with the powder coating flaking

While the benefits of alloy wheel refurbishment are numerous, recognizing when to consider repair is equally important. Signs of wheel damage include:

  • Curb rash
  • Dents
  • Scratches
  • Internal damage that can’t necessarily be seen without a thorough examination
    Even minor-looking scratches and scrapes may indicate significant stress to the alloy wheel’s rim, warranting professional repair.
    It’s advisable to consider refurbishment promptly when corrosion begins to appear on alloy wheels, which can be brought on by harsh weather conditions and the presence of road salt. Moreover, off-road driving can lead to damage that reduces the performance of alloy wheels, necessitating repair.

Spotting Cosmetic Alloy Damage

Cosmetic alloy damage plays a crucial role in identifying potential underlying issues that may affect your car’s performance. Visible medium cosmetic damages, including curb rash, dents, and scratches often result from contact with curbs, potholes, speed bumps, or road debris. It’s important to note that cosmetic alloy damage varies in severity and type, making it essential to address each case individually.

Such cosmetic damage may seem minor, but it can indicate gradual deterioration of your alloy wheels over time due to rough roads and frequent encounters with potholes and speed bumps. So, the next time you spot visible medium cosmetic damages, remember, it is often more than simply DIY repair jobs and may require professional refurbishment.

Recognising Serious Damage

While cosmetic damage may be more visible, recognizing serious damage to alloy wheels is equally important. Serious damage includes issues that compromise the wheel’s structure and safety such as deep dents, severe kerb damage, and large scuffs.

After cleaning the alloy wheels to remove dirt and grime, a meticulous examination is conducted to ensure all forms of serious damage are identified before deciding on the repair strategy. So, if your alloy wheels sustain serious damage, remember, professional intervention is crucial as they have the skills, tools, and knowledge necessary to perform comprehensive and safe alloys repaired.

The Dangers of Damaged Alloy Wheels

Ignoring damaged alloy wheels can lead to severe issues lurking beneath the surface. Unusual sounds, like rattling during driving, and visible damage on tires are indicators of unsafe alloy wheels that need specialist examination.

Impact damage from incidents like hitting a kerb or potholes can allow dust, debris, and moisture into the wheels, potentially leading to rust and compromised steering over time. Therefore, refurbishing alloy wheels not only ensures they are balanced and free from performance-affecting dents but also contributes to car safety, preventing severe vehicle complications.

Restore your wheels today.

Get your alloy wheels looking like new again with our refurbishment services.

The Refurbishment Process Unveiled

The process of alloy wheel refurbishment involves several stages, including:

  1. Initial preparation work
  2. Stripping the old paint or coating
  3. Repairing any damage or imperfections
  4. Sanding and smoothing the surface
  5. Applying a new paint or coating
  6. Curing the paint or coating
  7. Final touches and quality checks
    Each stage plays a pivotal role in restoring the aesthetic appeal and structural integrity of the wheels, ensuring they meet high safety and aesthetic standards.
    After the wheels are detached from the vehicle and the tires removed, they undergo the following process:
  8. Stripped of old paint and coatings, ensuring a bare metal surface
  9. Carefully inspected and necessary structural repairs are made
  10. Sanding and smoothing to prepare for painting

Inspection and Assessment

During the inspection stage, technicians perform a comprehensive examination of the wheels to identify any serious damage or pre-existing coatings. This includes checking for serious damage, like cracks or bends, which typically arise from harsh impacts such as hitting potholes.

The assessment includes identifying any pre-existing coatings on the alloy wheels that must be stripped off before refurbishing. After refurbishing, a stringent quality inspection is carried out to guarantee each wheel meets the high safety and aesthetic standards expected by the customer.

The Magic Behind Powder Coating

Finished black powder coated alloy wheel

Powder coating is a crucial part of the refurbishment process, providing a consistent and blemish-free finish. This process begins with a complete cleansing of the wheels, including the removal of brake dust, before applying an electrostatically charged powder via a compressed air sprayer to bind the coat thoroughly to the wheels.

Ensuring a consistent and blemish-free finish, the powder coating must undergo a proper curing process at precise temperatures to prevent any running, dripping, or sagging of the coating. This establishes a robust base coat, followed by an application of primer using cutting-edge technology and subsequently cured in an oven at 180 degrees.

After priming, the wheels are powder coated with the selected color and undergo a final bake.

The Final Touches

The final touches of the refurbishment process include sanding, painting, and applying a clear coat for extra protection and enhanced appearance. After the wheels are sanded and repaired, they’re primed and painted to match the original manufacturer’s finish or customized according to the vehicle owner’s preference.

A clear paint is then applied after the color layer, providing extra protection to the refurbished wheels and enhancing the richness and depth of the color. This is followed by an application of an acrylic powder lacquer and a final baking process that ensures a robust and clear finish.

The Environmental Benefits of Choosing Refurbishment

Choosing refurbishment over replacement isn’t just a smart economic choice; it’s an environmentally responsible decision too. Alloy wheel refurbishment aligns with the principles of the circular economy, emphasizing reuse and repairs rather than producing new products. This practice conserves raw materials and reduces the amount of waste generated, contributing to environmental sustainability.

Plus, refurbishing alloy wheels results in CO2 savings, stemming from a decrease in energy-intensive manufacturing processes and metal extraction for new products.

Less Waste, More Savings

Opting for alloy wheel refurbishment provides significant environmental and economic benefits. Not only does it reduce waste and minimize greenhouse gas emissions, but it also offers a cost-effective solution compared to purchasing brand new wheels.

The refurbishment process offers several benefits, including:

  • Reducing the demand for new materials by restoring and repurposing existing alloy wheels instead of manufacturing new ones
  • Contributing to diminishing the accumulation of waste
  • Mitigating greenhouse gas emissions associated with the production of new materials

By choosing refurbishment, consumers can make a positive impact on the environment.

Plus, refurbishment offers an economic advantage by being a more cost-effective solution compared to the expenses involved in purchasing brand new wheels.

The Lifecycle Extension of Your Alloys

Repairing alloy wheels extends their lifespan, contributing to long-term sustainability and reduced environmental impact. By prolonging the life of your alloys, you’re not only delaying the need for a replacement but also contributing to environmental sustainability by reducing the need for new wheel production, which involves energy-intensive processes and metal extraction.

Aluminum, a common material in alloy wheels, boasts the highest recycling rate among metals. Recycling one ton of aluminum can save approximately 10 tons of CO2 emissions. So, when you opt for refurbishment, you’re making an eco-friendly choice that benefits both your pocket and the planet.

Real Impact on Resale Value

Refurbished alloy wheels can raise a car’s resale value in several ways:

  • The improved cosmetic appeal resulting from alloy wheel refurbishment can lead to a higher resale price for a vehicle.
  • A car with refurbished alloy wheels may attract more potential buyers, increasing the chances of a higher selling price.
  • Refurbished alloy wheels can give the impression that the car has been well-maintained, which can increase its perceived value.

Investing in the refurbishment of alloy wheels prior to selling the car can potentially enhance the vehicle’s market value.

From First Impressions to Closing Deals

Well-maintained alloy wheels contribute to a vehicle making a strong first impression, which is crucial in attracting buyers and negotiating deals. A car with refurbished alloy wheels has a competitive advantage in the used car market, potentially leading to quicker sales and higher offers.

Newly refurbished wheels, including steel wheels, greatly improve the overall appearance of the car and increase its value. Well-maintained alloy wheels contribute to the perception that a car is reliable and in good condition, which can positively influence marketability.

Ensuring Safety and Integrity

Refurbishing alloy wheels offers several benefits:

  • Restores their structural integrity, addressing issues like bends and cracks that can affect vehicle performance and safety
  • Provides a fresh coat of paint, improving the visual appeal of the wheels
  • Fixes cosmetic damages like scrapes and scuffs, further enhancing their appearance

By getting your alloys refurbished, you can ensure your alloy wheels not only look great but also perform optimally.

The combination of restored structural integrity and enhanced visual appeal through refurbishment increases the marketability and potential resale value of the vehicle. So, properly refurbished alloy wheels guarantee not only the vehicle’s safety and smooth performance but also contribute significantly to its overall market appeal.


In the journey of transforming your ride, alloy wheel refurbishment emerges as a hero, offering a myriad of benefits. From improving your vehicle’s aesthetics and performance to saving money and contributing to environmental sustainability, it’s a comprehensive solution that ticks all the boxes. So, whether you’re planning to enhance your ride’s appeal, ensure its safety, or boost its resale value, alloy wheel refurbishment is an investment that promises remarkable returns.

Frequently Asked Questions

What are the benefits of alloy wheel refurbishment?

Alloy wheel refurbishment offers multiple benefits, such as improved appearance, enhanced performance, cost savings, and environmental sustainability. It's a worthwhile investment for your vehicle.

When should I consider alloy wheel repair?

Consider alloy wheel repair when you notice cosmetic or serious damage, or potential safety hazards. It's important to address these issues promptly to maintain safety and improve the appearance of your wheels.

What does the refurbishment process involve?

The refurbishment process involves thorough inspection, repair, painting, and quality control to ensure safety and high aesthetic standards.

How does alloy wheel refurbishment contribute to environmental sustainability?

Alloy wheel refurbishment contributes to environmental sustainability by reducing waste, conserving raw materials, and lowering CO2 emissions. It is an eco-friendly practice that helps in the conservation of resources and reduction of environmental impact.

How does alloy wheel refurbishment impact a car's resale value?

Alloy wheel refurbishment can increase a car's resale value by enhancing its appearance and safety.

Rolling Rims employee removing an alloy wheel from a Range Rover ready for alloy wheel refurbishment

Why Wait?

Rolling Rims makes alloy wheel refurbishment simple, offering collection from your door or in-store drop off.